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This article explains how you can integrate e-mail and social media and the importance of integrations. The methods that they share are to include social media icons in e-mails, ask e-mail subsribers to share and connect, send a dedicated e-mail campaign, provide incentive, promote e-mail sign-up via social media, include ‘retweet this’ in e-mails, build an opt-in form on Facebook, use SMS texting, and to promote e-mail marketing on your blog.

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